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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/77

Title: QR codes in the business world
Authors: Kiryakova, Gabriela
Angelova, Nadezhda
Yordanova, Lina
Keywords: QR Codes
marketing
advertising
Issue Date: 2013
Publisher: Trakia Journal of Sciences
Citation: Kiryakova, G., N. Angelova, L. Yordanova, QR codes in the business world, Trakia Journal of Sciences, 2013, Volume 11, Supplement 1, ISSN 1313-7050, pp 370-376.
Abstract: The development of information, communication and mobile technologies forms the current trends in business. QR Codes are one of the fastest perceived and creative approaches to marketing and advertising. They are an innovative and different means to achieve interactive advertising campaigns. QR Codes are a powerful tool that can significantly improve the marketing strategies of companies. The aim of the current work is to study and present the advantages of QR Codes, to highlight good practices and to propose ideas for their application in business.
URI: http://hdl.handle.net/123456789/77
ISSN: 1313-7050
Appears in Collections:Information technologies in business / Информационни технологии в бизнеса

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