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|Title: ||WEB 2.0 in business|
|Authors: ||Kiryakova, Gabriela|
|Keywords: ||Web 2.0|
|Issue Date: ||2011|
|Publisher: ||Trakia Journal of Sciences|
|Citation: ||Kiryakova G., L. Yordanova, N. Angelova. WEB 2.0 in business. Trakia Journal of Sciences, Volume 9, 2011, Supplement 3, ISSN 1313-7050, pp 169-177|
|Abstract: ||Information and communication are essential prerequisites for successful operation of businesses in the
information society. The new level of business is directly related to Web 2.0. It is characterized by the
enrichment of new business models to dynamic ones based on the services and technologies offered by
Web 2.0. The role of social media in developing and implementing business strategies is expanding.
Companies, who appreciate the power of social media, now use them as a new promising business
environment with unlimited possibilities. The variety of social media does not facilitate business
companies in their choice of facilities and services. Often, despite the use of the most popular social
media the desired efficiency is not achieved.
The goal of this paper is to investigate and analyze different tools and services, especially social media
and to determine an effective model for integrating and implementing them in order to manage
|Appears in Collections:||Information technologies in business / Информационни технологии в бизнеса|
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